Matt Masur | Rethinking Unpopular: Erika Napoletano at TEDxBoulder VIDEO
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Rethinking Unpopular: Erika Napoletano at TEDxBoulder VIDEO

12 Feb Rethinking Unpopular: Erika Napoletano at TEDxBoulder VIDEO


The great thing about social media is that it facilitates a good conversation. While our primary focus is to use social media for marketing purposes for our clients it’s also become an avenue for professional development, inspiration and personal growth.


Case in point: Today via the magic of twitter I discovered @Redheadwriting (a.k.a. Erika Napoletano). Erika is not only a speaker but a marketing consultant and professional writer. Her brand of shameless honesty with a side of vulgarity is refreshing to me. It’s inspiring  because it breaks typical business norms and taboos. Social media / new media marketing is all about breaking from traditional business practices.  That is part of it’s appeal to me. I believe Erika’s advice on being honest even if it means being unpopular should be a core class in the new-school of marketing and brand building.


Learn more about Erika at her website:


Do you have a strategy to build your brand? If not drop us a line, we can help you build one. Once you have it ready we can implement your plan, manage it and monitor it’s success. We take the stress and workload out of your online efforts so you can focus on delivering your products and services to all your new customers!



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