Matt Masur | Tip of the Day: Don’t Send an Intern to do an Expert’s Job
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Tip of the Day: Don’t Send an Intern to do an Expert’s Job

27 Nov Tip of the Day: Don’t Send an Intern to do an Expert’s Job




By now most business owners understand that social media, internet marketing and search engine optimization will help to grow their business. The problem is, most business owners aren’t web or social media experts. Even those that are technically skilled don’t have the time to invest in all the different things that are involved in a strong online presence.


Most companies ponder their options and conclude that additional help and some investment is required. The question then becomes who and how? Larger corporations have studied the effectiveness of this technology and its associated social trends and they have invested hundreds of thousands of dollars in it. They hire top web and social media experts at annual salaries ranging from $50k-$150k per year or more!


Small business owners don’t have the resources to invest this much in their online world. In many cases small business owners aren’t totally sure that an investment in this area will pay off. This causes owners to take an understandably conservative approach. They know they need someone but they can’t justify the budget to hire skilled full time employees.  So what is the company to do? Hire an intern.


Business owners will run out and advertise “Wanted: Social Media Intern”. They will write a job description looking for someone with a college degree and a strong social media background. Then they will offer $10-12/hr for 30 hours or less per week.


Let’s think about all that for a moment…

  • For many companies online marketing has out performed traditional print, tv and radio. You are going to trust an unskilled intern, fresh from college to manage this potential gold mine?
  • What about the potential nightmare of this inexperienced fellow doing damage to your brand by putting out something inaccurate or even offensive?
  • Are you sure that what they refer to as their “strong social media background” is more about business and less about posting drunk pics after each frat party?
  • Are you ok with the fact that the person handling this area of your business is only available to you some of the time?
  • Are you ok with the fact that this is most likely a short term employee and you will have to find someone else to take over this effort every few months?


What if I told you there was a way to hire an expert who is available almost anytime for a cost LESS than a part-time intern?


The most cost effective solution for many small businesses and organizations is to hire a web manager. I will use my company as an example but please know that there are many firms and professionals offering the same type of service.


After you pay the hourly rate, taxes, insurances and other costs required to have an employee your low cost intern can easily cost you $1100-$1500 per month or more. Meanwhile top level management services start at only $700-$900 per month.


The biggest difference between an intern and a professional web manager or management firm is that this is what we do. All day, everyday. Like it’s our job. Because it is! This isn’t something we are experimenting with or just learning about. Building business, building online reputations, providing leads to new clients and better sales is all that we do. And most of us are pretty good at it!

Try to find a service with straight forward pricing. Be cautious of hourly services as they can add up quickly.  Also, watch out for additional fees that can be charged for add-on services.

Find a professional you can reach easily on the phone, chat or email. Make sure you get along with them and be sure you can easily communicate in a comfortable way. The easier you can discuss your goals and concerns the better they will be addressed.

Save yourself some money and get a better return on your investment at the same time. Be sure to investigate all your options. If you do your chances of online success are huge!








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